I co-led the pitch strategy for a USTA partnership featuring Serena and Venus Williams, collaborating closely with the agency Obsidianworks to align on cultural insight, brand positioning, and creative direction. The goal was to reframe tennis as an inclusive, empowering sport with deep cultural relevance — and to do so through the lens of two of the game’s most iconic figures. Our strategy centered on the idea of legacy and access, using the Williams sisters’ story to inspire a new generation of players. In addition to crafting the strategic narrative, I helped develop integrated creative concepts that brought this vision to life across digital, broadcast, and experiential platforms.